The two lead actors of Empire, Terrence Howard and Taraji P. Henson visited the country in June 2016 as part of their efforts to promote the 3rd season of the show and FOX moving to Compact.
Terrence and Taraji arrived in SA on the 5th of June. At Vogue, who was responsible for the PR elements of the campaign, invited all our media to a press conference where they all had the opportunity to engage with the talent and pose questions. We also arranged and coordinated one-on-one interviews for our key media with the talent. The campaign was a success and we received a lot of support from the media. The coverage speaks for itself.